Senior Product Manager, Growth
Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.
As a Senior Product Manager, Growth, you will drive growth by owning key surfaces spanning onboarding, activation, engagement, and monetization. You'll lead experimentation, shape roadmaps, and work cross-functionally with Engineering, Design, Data, Marketing, and Operations to deliver high-impact product experiences. This role combines strategic thinking with hands-on execution, grounded in direct customer insight from the owner-operators and small fleets we serve, and accelerated by a data-driven, AI-forward approach to product development.
In this role, you will:
- Own key growth surfaces across Mudflap’s app and card products, focusing on onboarding, activation, engagement, and monetization.
- Identify and prioritize growth opportunities through funnel analysis, customer research, and product intuition.
- Lead rapid experimentation cycles (A/B tests, feature iterations, onboarding improvements) with clear hypotheses and measurable success metrics.
- Develop and execute a roadmap of growth initiatives, balancing new bets with improvements to existing customer journeys.
- Partner closely with Engineering and Design to deliver intuitive, high-trust product experiences.
- Collaborate cross-functionally with Data, Marketing, Operations, and Customer Support to deliver cohesive end-to-end growth initiatives.
- Engage directly with truckers and fleet operators to understand workflows, constraints, and motivations that influence product adoption.
- Define, track, and communicate key growth metrics, using data and experimentation results to guide product deci...