Senior Programmatic Specialist

WPP Media is seeking a Senior Programmatic Specialist to join our team in Prague, Czech Republic. In this role, you will manage and optimize programmatic campaigns for high-profile clients, including DM, Česká spořitelna, and T-Mobile. You will also mentor junior team members and contribute to the development of internal tools and processes.

Your primary responsibilities will include overseeing the entire lifecycle of RTB campaigns—from strategic planning to execution and optimization within DSP systems such as DV360 and Adform. You will analyze campaign data, prepare comprehensive reports and case studies, and present findings to clients. Collaboration with internal teams and external partners will be essential to drive campaign success.

The ideal candidate will have at least two years of experience in digital marketing, particularly in RTB or PPC. Proficiency with platforms like DV360, Adform, or The Trade Desk is required. Strategic thinking, strong analytical skills, and a proactive approach to problem-solving are essential. Effective communication in English is necessary, as you will interact with clients and global teams.

We offer a comprehensive benefits package, including five weeks of vacation, additional personal days, meal allowances, and a flexible benefits program for relaxation, education, sports, and culture. Employees receive a mobile phone with data for personal use and have access to our modern WPP Campus facilities, which include a cafeteria, relaxation zones, and more.

At WPP Media, we foster a collaborative and innovative work environment. We invest in our employees' growth through extensive training programs, mentorship opportunities, and access to cutting-edge AI tools. Joining our team means contributing to impactful campaigns for leading brands and advancing your career in a supportive setting.