Senior Specialist, Biddable
WPP Media Hong Kong is seeking a Senior Specialist, Biddable to serve as a hands-on expert within our Media Activation team. This role is pivotal for driving superior campaign performance through deep platform knowledge and advanced optimization techniques. You will be a subject matter expert, responsible for executing complex campaigns and providing technical guidance to the team, ensuring we deliver best-in-class results for our clients.
As a Senior Specialist, Biddable, you will lead the hands-on execution of complex biddable media campaigns, implementing advanced targeting, bidding strategies, and testing frameworks across platforms like Google Ads, Meta, and Programmatic DSPs. You will conduct in-depth performance analysis to uncover granular insights, translating complex data into actionable strategies, and continuously optimizing campaigns to exceed client KPIs and performance benchmarks. Additionally, you will act as a subject matter expert and technical resource for the team, guiding and mentoring junior members on platform best practices, advanced features, and troubleshooting complex activation issues.
The ideal candidate will have 2-3 years of hands-on experience in performance marketing, with deep expertise in biddable platforms such as Search, Social, and Programmatic. A proven track record of managing complex campaigns and delivering significant performance improvements is essential. A deep understanding of biddable mechanisms, algorithms, and optimization levers, along with strong analytical and problem-solving skills, is required. Experience in providing technical guidance or informal mentorship to junior team members is also desirable. Fluency in written and spoken English and Cantonese is necessary.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity; Create an Open environment by Balancing People and Client Experiences by Cultivating Trust; and Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.