Social Marketing Manager
The Social Marketing Manager at Canva Thailand will be responsible for establishing and managing the company's social media presence in the Thai market. This role involves developing and executing a comprehensive social media strategy, creating engaging content tailored to local audiences, and fostering a vibrant online community. The position is integral to Canva's expansion in Southeast Asia, aiming to connect with Thai users through culturally relevant and impactful social media initiatives.
Key responsibilities include creating high-performing, trend-led content for platforms such as TikTok and Instagram Reels, focusing on Thai cultural moments and targeting audiences like educators, SMEs, freelancers, and creators. The role also involves appearing on camera as the face of Canva Thailand's social media, collaborating with local creators and influencers, adapting global campaigns for the Thai market, and continuously analyzing performance metrics to refine content strategies.
The ideal candidate will have a deep understanding of Thai digital culture, with a keen awareness of current trends on platforms like TikTok and Instagram. They should possess hands-on content creation skills, including ideation, shooting, editing, and designing using Canva. Experience in collaborating with creators, influencers, and cross-functional teams is essential, along with the ability to use data-driven insights to inform and optimize content strategies. Strong analytical and organizational skills are also required to manage multiple projects effectively.
Canva offers a range of benefits, including equity packages, inclusive parental leave policies, an annual Vibe & Thrive allowance to support wellbeing and social connection, and flexible leave options to encourage personal growth and community engagement. The company fosters a supportive and dynamic work environment, providing opportunities for professional development and the chance to contribute to a mission-driven organization that empowers creativity worldwide.