T&P | TV Planner / Buyer
The TV Planner/Buyer role at WPP Media involves coordinating television advertising campaigns from initial planning through to execution and performance analysis. The position is based in Warsaw, Poland, and focuses on clients in the FMCG and automotive sectors. WPP Media is a global media organization within the WPP group, encompassing brands like Choreograph, EssenceMediacom, Mindshare, and Wavemaker.
Key responsibilities include integrating strategy with execution by working on client briefs and business objectives, planning and purchasing media, and ensuring the smooth implementation and effectiveness of campaigns. The role also involves building client relationships, understanding their needs, and providing appropriate solutions. Additionally, the TV Planner/Buyer will coordinate the optimization and purchase processes of TV campaigns, potentially for the Polish market and the CEE region, prepare optimization scenarios and cost calculations, and oversee the preparation of spot lists, reports, analyses, and post-buy evaluations.
Candidates should have experience in planning, purchasing, optimizing, and calculating TV media costs, as well as proficiency with tools such as TechEdge, Mediapanel, and AdExpert. A solid understanding of the TV media landscape, including trends, research, clients, and the agency market, is essential. Analytical skills, problem-solving abilities, and fluent communication in English (minimum B2 level) are also required. Proficiency in MS Office, particularly Excel, and tools for analyzing video campaigns is necessary.
WPP Media offers a hybrid work model with three days in the office and two days working from home. Benefits available after the first month include life insurance, subsidies for English lessons or a sports card, and medical care. Employees also receive discounts at the company canteen, the opportunity for workation after six months, weekly office breakfasts, regular integration meetings, and a comprehensive range of internal and external training programs. The company provides access to innovative tools and technologies to optimize work time and supports career development within its various entities.