VP, Addressable Media
The Vice President of Addressable Media at WPP Media leads the company's omnichannel addressable practice, overseeing integrated activation across Programmatic, Connected TV, Paid Social, Search, SEO, Retail Media, and Commerce to deliver client business outcomes. This role involves orchestrating a cross-functional team of channel specialists and activation leads, embedding AI-assisted workflows and data activation into every client engagement. The VP represents the future of addressable media at client meetings and within the industry, developing next-generation leaders and driving the adoption of WPP Media's unified operating model across the portfolio.
Key responsibilities include leading a unified omnichannel team covering various addressable channels, architecting integrated activation plans that connect audiences, creative, and measurement across the full addressable mix, and operationalizing WPP Media's unified addressable operating model. The VP also serves as the senior addressable voice on agency leadership teams and in client conversations, identifying and winning new business opportunities, and building trusted, executive-level relationships that bridge client, agency, and WPP Media stakeholders.
The ideal candidate will have extensive experience in advertising, media, or the AdTech industry, with a strong background in programmatic media and addressable media. Experience in developing new advertising solutions or media products, business development, and partnership building is essential. A deep understanding of data-driven advertising and media strategy is also required.
WPP Media offers a dynamic work environment with opportunities for professional growth and development. Employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media fosters a culture of respect and inclusivity, where everyone feels they belong and has the same opportunities to progress in their careers. The company believes the best work happens when teams are together, fostering creativity, collaboration, and connection. A hybrid approach is adopted, with teams in the office around four days a week, and accommodations or flexibility can be discussed during the interview process.