VP, Branded Entertainment
The Vice President of Branded Entertainment at WPP Media will lead the development and delivery of world-class branded entertainment solutions across WPP’s media agency brands. This role operates at the intersection of media, culture, and storytelling, ensuring that client brands are connected to the most influential platforms, talent, and intellectual properties shaping today's entertainment landscape. WPP Media is the UK's largest media agency network, committed to being the most trusted growth partner for brands.
Key responsibilities include defining and driving the branded entertainment proposition across all agencies and clients, leading the ideation and packaging of entertainment formats such as long-form advertiser-funded programs and digital-first series, and building senior relationships with entertainment platforms and production partners. The VP will also oversee commercial negotiations, ensuring that brand investments align with intellectual property value and audience reach, and collaborate with internal teams to integrate talent and influencer partnerships into branded entertainment strategies.
The ideal candidate will have extensive experience in branded entertainment, content partnerships, or media-led storytelling, with a proven track record in developing and producing entertainment properties with major brands, platforms, or broadcasters. Strong creative instincts combined with commercial acumen are essential, along with a deep understanding of the entertainment ecosystem, including linear and streaming platforms, social video, and creator-led content. The role requires confidence in leading senior client conversations and the ability to collaborate effectively across various teams within the WPP network.
WPP Media offers a dynamic and inclusive work environment, fostering creativity and collaboration. Employees have access to a range of benefits, including competitive medical and retirement plans, significant paid time off, and opportunities for professional development. The company emphasizes a hybrid working approach, with teams in the office around four days a week, promoting a balance between in-person collaboration and flexibility.