VP, Data Strategy
The Vice President (VP) of Data Strategy at WPP Media is a senior leadership role responsible for developing and executing comprehensive data strategies for major clients, including Tesco. This position involves leading a dedicated team of data strategists and analytics experts, serving as the primary strategic advisor to clients on matters related to audience data, technology application, and data-driven insights. The role is integral to WPP Media's mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.
Key responsibilities include translating clients' business and marketing objectives into actionable data strategies, designing audience architectures, and integrating platforms like Open Intelligence and InfoSum. The VP will oversee the strategic implementation of WPP's proprietary platforms, lead data collaboration efforts, and manage strategic data partnerships to maximize value for clients. Additionally, the role involves ensuring adherence to data governance and ethical standards, driving innovation in data utilization, and fostering long-term client relationships.
Candidates should possess extensive experience in leading data strategy or analytics functions at a senior level, with a proven track record of managing large, complex client portfolios. A deep understanding of the ad-tech and mar-tech landscape is essential, along with the ability to influence product roadmaps and work closely with product and engineering teams. Exceptional executive presence, communication skills, and the capacity to act as a trusted advisor to C-suite clients are crucial. A strategic mindset with the ability to translate complex technical capabilities into clear, commercially viable client solutions is also required.
While specific compensation details are not provided, WPP Media offers a comprehensive benefits package that includes competitive medical insurance, group retirement plans, significant paid time off, and employee mental health awareness days. The company fosters a culture of creativity, collaboration, and continuous learning, providing opportunities for professional growth and development. Employees can tap into the global WPP Media and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
WPP Media is committed to fostering a culture of respect and inclusion, ensuring that all employees feel they belong and have equal opportunities to progress in their careers. The company believes that the best work happens when teams collaborate in person, fostering creativity and connection. Therefore, a hybrid approach is adopted, with teams in the office around four days a week. Candidates requiring accommodations or flexibility are encouraged to discuss this with the hiring team during the interview process.