VP, Demand Generation
Censys, a cybersecurity company founded in 2015, specializes in providing real-time Internet intelligence to enhance security operations. The company offers a comprehensive platform that delivers actionable insights for threat detection, exposure management, and proactive incident response. Trusted by numerous enterprises and government agencies, Censys is seeking a Vice President of Demand Generation to lead and expand its global demand generation efforts.
In this role, the VP of Demand Generation will be responsible for developing and executing the global demand generation strategy, including setting annual pipeline plans in collaboration with the Chief Revenue Officer and Finance. The position involves building and leading a team of managers and senior individual contributors across campaigns, digital and paid media, events, lifecycle marketing, and marketing operations. Key responsibilities include managing the demand generation budget, designing integrated campaigns across various channels, overseeing the global events portfolio, and establishing funnel measurement models in partnership with Revenue Operations.
Candidates should have at least five years of experience leading a global demand generation function in B2B SaaS, with a proven track record of managing multi-million-dollar program budgets and reporting pipeline ROI to executive leadership. Experience in building and managing multi-level teams, running integrated campaigns across multiple regions, and strong cross-functional collaboration with Sales leadership is essential. Proficiency in full-funnel measurement, lead scoring, and attribution in platforms like HubSpot and Salesforce is also required.
Compensation for this role varies based on location. In high-cost-of-living areas such as San Francisco, Seattle, and New York City, the expected salary range is $215,000 to $285,000 USD, plus bonus eligibility and equity. For other locations in the U.S., the expected salary range is $190,000 to $245,000 USD, also with bonus eligibility and equity. Actual compensation will be determined based on individual qualifications and market demands.
Censys fosters a collaborative and innovative culture, emphasizing the importance of real-time intelligence in modern cybersecurity. The company offers opportunities for professional growth and development, aiming to empower security teams worldwide with the insights needed to defend against evolving cyber threats.