Account Director, Implementational Planning
As an Account Director in Implementational Planning at WPP Media, you will lead the development and execution of integrated media strategies for a diverse client portfolio. Collaborating closely with strategists and communications planners, you will translate overarching media strategies into detailed implementational plans across various channels, including digital, audio, video on demand (VOD), and audiovisual (AV). This role is pivotal in ensuring seamless execution and delivering measurable outcomes aligned with client objectives.
Your primary responsibilities will encompass cross-channel media planning and activation, acting as the main point of contact for clients regarding media performance. You will oversee the optimization of media plans, implement advanced measurement frameworks, and leverage data insights to refine strategies. Additionally, you will coordinate post-campaign analyses to inform future planning and drive continuous improvement.
The ideal candidate will possess extensive experience in media planning and digital activation, with a proven track record of managing complex accounts and orchestrating integrated media strategies. Expertise in cross-channel planning, strong data analysis skills, and a deep understanding of media testing methodologies are essential. Exceptional client relationship management abilities and the capacity to lead and mentor junior team members are also critical for success in this role.
WPP Media offers a dynamic and collaborative work environment, emphasizing professional growth and development. Employees benefit from competitive medical, retirement, vision, and dental plans, generous paid time off, and access to preferential partner discounts. The company also prioritizes mental health awareness and provides resources to support employee well-being.
Joining WPP Media means becoming part of a global media collective that values creativity, innovation, and collaboration. The company fosters a culture of respect and inclusivity, offering opportunities for career advancement and the chance to work on impactful projects that shape the future of media and advertising.