Advanced Analytics Executive, GOC
The Advanced Analytics Executive role at WPP Media involves collaborating with the U.S. team to develop and apply advanced econometric models. The primary objective is to analyze the impact of economic, external, and media factors on key performance indicators (KPIs) for strategic clients across industries such as technology, retail, and services. This position is crucial for transforming complex data into actionable insights that inform and optimize clients' media and business strategies.
Key responsibilities include processing, cleaning, and structuring large volumes of client data using SQL on the Google BigQuery platform to ensure data quality and availability for analysis. The role also involves conducting monthly estimations of the contribution of paid media variables and other factors to client KPIs using R, developing and applying Marketing Mix Modeling (MMM) models, providing in-depth analysis of the "Fast MMM" process to deliver actionable insights, presenting modeling results to clients and agencies using data visualization tools, and delivering model outputs for updating data visualization dashboards on platforms like BigQuery and Tableau.
The ideal candidate should possess a university degree in Economics, Statistics, Mathematics, Engineering, or related fields with a strong quantitative component. Professional experience of 0 to 1 year in applying econometric models is required. Technical proficiency in R for statistical analysis and modeling, knowledge and experience in Python, mastery of SQL for database manipulation and querying, and familiarity with data visualization tools such as Power BI or Tableau are essential. Advanced English proficiency (B2/C1 level or higher) is necessary, as the role involves direct collaboration with U.S. teams.
WPP Media offers a dynamic work environment that fosters creativity, collaboration, and connection. Employees have access to internal learning platforms, certifications, and training sessions, as well as life insurance, wellness programs, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company is committed to employee growth and responsible media investment, providing opportunities to pursue passions, grow networks, and learn at the cutting edge of marketing and advertising.