Analytics Manager

The Analytics Manager at WPP Media plays a pivotal role in providing data-driven solutions to both internal and external clients, enabling the identification of opportunities and informed decision-making for communication strategies. This position is integral to WPP Media, WPP's AI-driven media operating unit, which combines media, data, and partnerships to deliver creative personalization at scale.

Key responsibilities include developing comprehensive knowledge of the media environment prior to campaign implementation, analyzing business sources, purchase paths, trends, segmentation, and budgets to provide actionable insights. The role involves conducting analyses using syndicated and client sources to identify opportunities, delivering findings from competitive reports, and evaluating the impact of previous client activities on key performance indicators. Additionally, the Analytics Manager advises on data feeding strategies based on account team objectives.

Candidates should possess a bachelor's degree in mathematics, actuarial science, or a related field, preferably with digital certifications. Proficiency in Python, R, and Power BI is essential. The role requires 3 to 5 years of experience in sample and panel design, ideally within research firms. Advanced English proficiency, both spoken and written, is also required.

WPP Media offers a dynamic work environment that fosters creativity and collaboration. Employees have access to the global WPP network, providing opportunities for professional growth and learning at the forefront of marketing and advertising. The company offers competitive medical, vision, and dental insurance, group retirement plans, significant paid time off, and employee mental health awareness days.

WPP Media is committed to fostering a culture of respect and inclusivity, ensuring that all employees feel they belong and have equal opportunities for career progression. The company values diversity and encourages applications from individuals of all backgrounds.