Associate Director, Commerce Programmatic
The Associate Director, Commerce Programmatic at WPP Media will lead programmatic commerce activations across various retail media networks and demand-side platforms (DSPs). This role involves developing audience and creative strategies, conducting competitive research, and managing the setup, execution, and reporting of programmatic media campaigns. The position is integral to WPP Media's mission of delivering personalized media solutions at scale, leveraging AI-driven insights to optimize client investments.
Key responsibilities include overseeing programmatic media activations across platforms such as Amazon, CitrusAd, Criteo, The Trade Desk, and Walmart. The Associate Director will manage a team, ensuring effective campaign setup, bid recommendations, and budgeting to meet client objectives. Maintaining strong relationships with key account stakeholders is essential to maximize promotional opportunities and navigate the commerce activation landscape. The role also involves ensuring compliance with established guidelines, leading cross-channel testing and optimization strategies, and preparing regular performance reports.
Candidates should possess a Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional experience. A minimum of 5 years in biddable performance media execution or paid e-commerce is required, with a strong preference for experience in retail media programmatic execution. Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Outlook, is necessary. The role demands a deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions. Experience with retail bid management platforms like Pacvue or Skai, and campaign management across multiple retail platforms, is also required.
The position offers a competitive salary range of $75,000 to $180,000 USD annually, along with benefits including medical, vision, and dental insurance, group retirement plans, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media fosters a collaborative and inclusive culture, providing opportunities for professional growth within the global WPP network. The company emphasizes creativity, innovation, and continuous learning, making it an ideal environment for individuals seeking to advance their careers in programmatic commerce.