Media Advertising Operations Senior Associate
The Media Advertising Operations Senior Associate at WPP Media is responsible for implementing, monitoring, optimizing, and continuously improving digital advertising campaigns across multiple paid media platforms, including Meta, TikTok, Pinterest, Kwai, and others. This role ensures that campaign execution aligns with global standards and guidelines, playing a key role in minimizing execution errors and enhancing campaign performance through effective bidding and optimization strategies.
Key responsibilities include executing and optimizing digital paid media campaigns across various platforms, developing and implementing effective bidding strategies, monitoring campaign performance, and providing clear, accurate, and actionable reports. The Senior Associate also provides leadership and operational support to internal teams, resolves campaign-related issues, and maintains transparent communication with clients to ensure they understand campaign performance, processes, and results.
The ideal candidate will have 2–3+ years of experience executing and optimizing digital paid media campaigns across platforms such as Meta, TikTok, Pinterest, Kwai, LinkedIn, and Google. Strong knowledge of digital marketing, bidding strategies, campaign monitoring, and optimization is essential. Intermediate Excel skills for reporting, analysis, and performance tracking are required, along with high analytical and problem-solving capabilities to minimize errors and improve campaign performance. Intermediate English proficiency with clear communication and strategic thinking skills is also necessary.
WPP Media offers a comprehensive benefits package, including competitive medical coverage, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusivity, providing opportunities for professional growth and development within a collaborative and innovative environment.