Associate Director, Digital Business, Regional Mexican, US Latin
The Associate Director, Digital Business, Regional Mexican, US Latin at Sony Music Entertainment is a pivotal role within the company's Latin division, focusing on the Regional Mexican music genre. This position is based in Los Angeles, California, and involves collaborating with various teams to enhance the digital presence and commercial success of Sony Music's Regional Mexican repertoire.
Key responsibilities include managing digital commercial strategies tailored to Regional Mexican music, developing and executing playlisting strategies across audio and video platforms, and ensuring optimal exposure of the repertoire on digital commercial platforms. The role also involves identifying opportunities to develop content on commercial platforms, driving new initiatives to maximize sales, coordinating digital marketing and communication campaigns, and analyzing their results. Additionally, the Associate Director is responsible for developing strategies to increase subscribers on artists' YouTube Official Channels and Spotify profiles, collaborating with the Digital Business Strategy team to enhance content consumption on YouTube Official Artist Channels, and working closely with various internal teams to meet content sales, revenue, and market share goals.
The ideal candidate should have conversational and written fluency in Spanish, over seven years of experience in the music industry with a focus on digital sales, and expertise in Regional Mexican music. Proficiency in music commercial platforms such as Spotify, YouTube, Apple Music, Amazon Music, and Pandora is essential. The role requires experience in managing, programming, and optimizing music services, strong knowledge of the Regional Mexican music industry and related social media trends, a bachelor's degree in a related field, leadership skills, conflict resolution abilities, innovative thinking, excellent time-management, organization, and communication skills, the ability to work effectively under pressure, strong analytical skills, and proficiency in Excel, PowerPoint, and Word.
Sony Music Entertainment offers an inclusive, collaborative, and global community where employees can channel their passion daily. The company provides a modern office environment designed to foster productivity, creativity, and teamwork, empowering employees to bring their best. An attractive and comprehensive benefits package is also offered, details of which can be found on the company's careers page.