Associate Director (Mensch) Programmatic Advertising
The Associate Director (Mensch) Programmatic Advertising at WPP Media is responsible for leading and organizing a programmatic advertising team, focusing on the development and growth of team members. This role involves close collaboration with specialists and external partners in an international environment to drive the company's programmatic advertising initiatives.
Key responsibilities include analyzing campaign results to derive and implement optimization measures, ensuring clean and optimized setups within Demand-Side Platforms (DSPs), and supporting the selection of appropriate target groups, technologies, and inventories for programmatic buying. The role also emphasizes achieving agreed performance targets through effective media buying optimization.
Candidates should possess a bachelor's degree in Marketing, Media Science, or a comparable qualification, along with approximately 3-5 years of online marketing experience, preferably in programmatic advertising. Several years of leadership experience in Ad Management/Operations or Programmatic are also required. Proficiency in the digital media landscape, including DSPs, data, inventories, and verification technologies, is essential. Strong analytical skills, data-driven mindset, and excellent communication abilities in both German and English are necessary.
The position offers a salary range of €60,000 to €80,000 per year, based on experience and qualifications. Benefits include flexible working hours, remote work options, 30 vacation days plus a flexible day off, health benefits, an attractive pension plan, mental health awareness days, diverse training opportunities, internal career programs, and additional perks such as employee discounts, Job Ticket, Wellhub, and Job Bike.
WPP Media fosters a collaborative and innovative company culture, emphasizing data-driven decision-making and continuous learning. Employees have opportunities for growth into leadership and management roles, with access to diverse training programs and internal career development initiatives. The company values work-life balance, offering flexible working arrangements and a supportive environment for professional advancement.