Associate Director (Mensch) Programmatic Advertising
The Associate Director (Mensch) Programmatic Advertising at WPP Media is a leadership role responsible for guiding a team of programmatic specialists within the company's AI-driven media operations. This position focuses on delivering creative personalization at scale by integrating media, data, and partnerships, ensuring clients achieve optimal results from their media investments.
Key responsibilities include leading and organizing the programmatic advertising team, fostering the development of team members, and analyzing campaign results to implement effective optimization strategies. The role also involves establishing and evolving best practices in programmatic advertising, monitoring ongoing campaigns within demand-side platforms (DSPs), and ensuring clean, optimized setups. Additionally, the Associate Director supports the selection of appropriate target groups, technologies, and inventories for programmatic buying, aiming to meet agreed performance targets through optimized media buying.
Candidates should possess a bachelor's degree in Marketing, Media Science, or a related field, along with approximately 3-5 years of experience in online marketing, preferably in programmatic advertising. Several years of leadership experience in ad management, operations, or programmatic advertising are also required. A strong understanding of the digital media landscape, including DSPs, data, inventories, and verification technologies, is essential. Proficiency in both German and English, along with excellent analytical skills and a data-driven mindset, are crucial for success in this role.
WPP Media offers a comprehensive benefits package, including flexible working hours, remote work options, and overtime compensation. Employees receive 30 vacation days, plus additional days off on December 24th and 31st. Health benefits, an attractive pension plan, and mental health awareness days are also provided. The company emphasizes continuous learning through diverse training opportunities and internal career programs, and fosters a vibrant work environment with memorable events, employee discounts, and additional perks such as a job ticket, Wellhub, and job bike.
WPP Media is committed to fostering a culture of respect, diversity, and inclusion, ensuring that every employee feels they belong and have equal opportunities for career progression. The company believes that the best work happens when teams are together, promoting creativity, collaboration, and connection through a hybrid work approach, with teams in the office around four days a week.