Associate Director, Paid Media & Growth Strategy - The Orchard
The Orchard is seeking an Associate Director, Paid Media & Growth Strategy to lead the Strategy vertical within the US Paid Media & Growth Strategy team. This role is pivotal in shaping and evolving the strategic vision, execution, and ongoing development of our Premium Services. The Associate Director will collaborate closely with Paid Media & Growth Strategists, Media Buyers, labels, relationship managers, and marketing strategists to create bespoke paid media plans that amplify top releases and support artist and label goals, while driving key business outcomes.
Key responsibilities include leading end-to-end strategy for multiple high-priority releases, developing multi-channel plans that integrate digital advertising with non-traditional formats such as creator and user-generated content programs, out-of-home advertising, experiential moments, and data capture initiatives. The role also involves overseeing the day-to-day workflow within the Strategy vertical, including prioritization, resource planning, and coordination during peak release periods. Additionally, the Associate Director will work alongside media buying and strategists to identify opportunities for testing and experimentation, explore new platform capabilities and formats, and translate learnings into practical guidance to keep the team innovative and competitive.
The ideal candidate will have over six years of experience in paid media, digital advertising, or growth marketing, with a background in leading teams, mentoring strategists, or serving as a senior point of guidance. Experience within the music or entertainment industry is strongly preferred. A deep understanding of the paid media ecosystem across platforms such as Meta, TikTok, Google/YouTube, Snapchat, and emerging channels is essential. The candidate should be comfortable navigating attribution challenges and measurement limitations, and possess the ability to translate complex strategies into clear, actionable guidance for a wide range of stakeholders.
The Orchard offers a competitive annual salary ranging from $110,000 to $115,000, along with a comprehensive benefits package that includes medical, dental, vision, life, and disability coverage, as well as 401(k) with employer matching. Additional benefits encompass company-paid identity theft protection, resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
Joining The Orchard means becoming part of an inclusive, collaborative, and global community where you have the opportunity to channel your passion every day. The company provides a modern office environment designed to foster productivity, creativity, and teamwork, empowering you to bring your best. There are ample opportunities for professional growth and development, enabling you to thrive in a vibrant community. The Orchard values creativity, collaboration, and a data-driven approach to marketing, with a strong commitment to artist development and growth.