Associate Director - Programmatic
The Associate Director - Programmatic at WPP Media is responsible for transforming the agency's digital media buying from manual insertion orders to data and technology-driven processes, aiming to generate higher ROI for clients and increased revenue for the agency. This role involves leading the programmatic team, collaborating with regional counterparts across Europe, the U.S., and Asia, and driving innovation in programmatic media strategies.
Key responsibilities include developing and implementing programmatic strategies that leverage audience targeting, contextual intelligence, and dynamic creative optimization. The Associate Director will oversee campaign setup, quality assurance, optimization, and pacing across various platforms such as DV360, The Trade Desk, Amazon DSP, and Yahoo DSP. Additionally, the role involves collaborating with analytics teams to build custom dashboards, applying multi-touch attribution, and ensuring compliance with brand safety and privacy regulations.
The ideal candidate will have over 8 years of experience in digital marketing with a strong focus on programmatic media. Hands-on expertise in major buying platforms like DV360, The Trade Desk, and Amazon DSP is essential. A strong understanding of data onboarding, audience segmentation, and DMP/CDP integrations is required. Experience managing large budgets across multi-market, multi-channel programmatic campaigns, along with proficiency in Excel, Google Sheets, and data visualization tools, is also necessary.
WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. Employees have access to the global WPP Media and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
The company fosters a culture that values creativity, collaboration, and continuous learning. With a hybrid work approach, teams are in the office around four days a week to encourage creativity, collaboration, and connection. WPP Media is committed to fostering a culture of respect where everyone feels they belong and has the same opportunities to progress in their careers.