Business Director, Programmatic

As a Programmatic Business Director at WPP Media, you will lead strategic programmatic initiatives within the Media Activation team, focusing on delivering excellence for key clients. This role involves guiding programmatic advancements, ensuring optimal campaign performance, and maximizing data integrity. You will oversee and develop programmatic activation teams, cultivate strong client and partner relationships, and define advanced programmatic strategies that align with business objectives and drive growth.

Your primary responsibilities include designing and leading advanced programmatic strategies for client portfolios, providing consultative analysis on programmatic supply chain optimization, and translating complex client requirements into precise campaign delivery briefs. You will also be responsible for building and maintaining strong relationships with clients, key platform partners, and media owners, as well as leading and developing programmatic activation teams to foster excellence and growth.

The ideal candidate will have proven experience in a digital media agency with specialization in programmatic activation, multi-channel campaign management, and optimization. Confidence in core trading platforms such as DV360, The Trade Desk, and Amazon is essential, along with strong analytical skills and critical thinking capability. Exceptional people management skills, with experience leading and developing programmatic teams, are also required.

WPP Media offers a competitive salary package, including medical insurance, group retirement plans, vision and dental insurance, paid time off, partner discounts, and mental health awareness days. The company fosters a culture of collaboration, innovation, and continuous learning, valuing diversity, inclusion, and work-life balance. With opportunities for professional development and career progression, WPP Media provides a supportive environment for growth and success.