Business Manager

The Business Manager role at WPP Media in Mumbai involves developing, tracking, and optimizing digital marketing campaigns. The position requires a strong grasp of current digital ecosystems, platforms, and strategies to lead targeted digital marketing campaigns from concept to execution. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.

Key responsibilities include analyzing, tracking, and optimizing campaign performance, communicating with internal stakeholders on project development and results, and monitoring analytics dashboards to make recommendations for data improvement. The role also involves staying ahead of industry trends across web and mobile platforms and adopting new best practices on an ongoing basis.

Candidates should have a minimum of 3 years' experience in performance marketing, with a thorough understanding of Google Ads, Facebook Ads, and DV360. Expertise in Google Analytics and strong numerical skills are essential. Experience with Amazon and Flipkart advertising will be an added advantage.

WPP Media offers competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect, creativity, and collaboration, providing opportunities for employees to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.