Content marketing lead
Canonical is seeking an exceptional Content Marketing Lead to spearhead our content initiatives and manage a team of talented writers and strategists. This role is pivotal in enhancing our brand positioning and ensuring our content aligns with business objectives. The position reports to the Director of Communications and is home-based within the EMEA region.
Key responsibilities include developing and executing a content marketing strategy that aligns with our business goals, SEO, and brand. The role involves managing the content calendar end-to-end, ensuring efficient production processes, and maintaining content quality and consistency. Collaboration with web and growth engineering teams to optimize content for search and AI engines is essential, as is supervising quarterly content planning sessions and working closely with content specialists, product management, and marketing teams. Monitoring and reporting on key performance indicators (KPIs) for the content program and aligning messaging to support integrated campaigns across channels are also critical aspects of the role.
The ideal candidate will have at least 5 years of experience in content or related roles, preferably within technology companies, including 2+ years as a manager or team lead. Proven experience in creating authoritative and engaging content, with a portfolio of written work, is required. Applied knowledge of SEO, experience with relevant tools, and SEO-driven content calendars are essential. Excellent project management and interpersonal skills, a bachelor's degree in marketing, communications, or a relevant discipline, and a passion for technology and open source are also necessary. The candidate should be a problem solver who takes on challenges and sees projects through to completion, with attention to detail and an appreciation for standards.
Canonical offers a fully remote working environment, a personal learning and development budget of $2,000 USD per annum, annual compensation reviews, recognition rewards, annual holiday leave, parental leave, an employee assistance program, and opportunities to travel to new locations to meet colleagues at 'sprints'.
Canonical is a pioneering tech firm at the forefront of the global move to open source. As the publisher of Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit globally and set a high standard for our team, expecting excellence to succeed in our mission.