Data Analytics & Business Intelligence (BI) Senior Associate
The Data Analytics & Business Intelligence (BI) Senior Associate at WPP Media is a key member of the Analytics & Insights department, responsible for transforming raw data and market trends into actionable insights. This role involves analyzing and interpreting information to support the planning team, ensuring the accuracy of digital dashboards, and identifying new business opportunities through in-depth analysis of consumer behavior and media performance. By leveraging social listening and developing media trend analyses, the Senior Associate contributes directly to achieving key performance indicators, enhancing client outcomes, and informing strategic decisions that drive the success of brand campaigns and operational efficiency.
Key responsibilities include conducting thorough data analysis and qualitative research to generate valuable insights for the planning team. The Senior Associate ensures the accuracy and reliability of digital dashboards, proactively identifies new business opportunities by analyzing consumer behavior and media performance, and leverages social listening tools to develop media trend analyses. Additionally, the role involves driving process optimization to enhance operational efficiency and support strategic decision-making.
Candidates should possess a minimum of one year of experience in data analysis and qualitative research. Proficiency in advanced Excel, Power BI, Looker Studio, and database management is essential. Familiarity with market research tools such as IBOPE's TGI and IWKS is considered a plus. Strong analytical, critical thinking, and problem-solving abilities are required, along with excellent communication skills to translate complex data into actionable insights. A proactive, curious, and results-oriented mindset with a passion for data is highly valued.
WPP Media offers a comprehensive benefits package, including competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. Employees have access to internal learning platforms, certifications, and training sessions, as well as life insurance and wellness programs. The company fosters a culture of respect and inclusivity, providing equal opportunities for career progression and personal development.
Joining WPP Media means becoming part of a global media collective that values creativity, collaboration, and innovation. The company is committed to shaping the next era of media by investing in its employees and providing opportunities for growth and development. With a hybrid work approach that encourages in-office collaboration, WPP Media offers a dynamic environment where employees can thrive and contribute to delivering exceptional experiences for clients and each other.