Digital Lead
The Digital Lead at WPP Media will oversee and optimize digital media planning processes, ensuring accuracy, efficiency, and timely delivery of strategic media plans. This role involves managing and coordinating digital media resources, providing expert guidance, mentorship, and practical training to enhance team capabilities and performance. Additionally, the Digital Lead will serve as a strategic point of contact for key client stakeholders, understanding their evolving needs and translating them into effective digital media strategies and solutions.
Key responsibilities include monitoring, analyzing, and reporting on campaign performance, providing actionable insights for continuous optimization and strategic recommendations to clients. The role also involves driving pre and post-campaign analysis to identify opportunities for innovation, efficiency, and improved campaign outcomes, ensuring best practices are adopted.
Candidates should have a minimum of 5-7 years of progressive experience in Digital Media Planning, with a proven track record in a leadership or senior capacity. Demonstrated experience in strategic account management, fostering strong relationships with client media supervisors and managers, is essential. Deep expertise across various digital advertising platforms and technologies, including ad servers, analytics platforms, tag management systems, and retargeting solutions, is required. Strong knowledge of biddable media, programmatic advertising, and performance marketing strategies is also essential.
WPP Media offers a dynamic work environment with opportunities for professional growth and development. Employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media fosters a culture of creativity, belonging, and continuous learning. By attracting the brightest talent and empowering teams to do their best work, the company delivers outstanding results for clients. Employees are encouraged to embrace new ideas, diverse perspectives, and actively pursue continuous learning and professional growth.