Digital Media Planner (Mensch)
As a Digital Media Planner at WPP Media, you will be responsible for planning and executing digital campaigns, developing tailored recommendations for clients based on market and usage developments. This involves managing the implementation of digital measures from planning to finalization, requiring close coordination with channel experts across Paid Search, Paid Social, Programmatic, and E-Commerce.
Your key responsibilities will include analyzing media usage and market trends to derive actionable recommendations for placements, formats, and targeting strategies. You will maintain continuous communication with internal and external stakeholders, including consultants, marketers, channel experts, and campaign management teams. Additionally, you will be responsible for requesting and evaluating offers, partnerships, and special advertising formats from marketers, ensuring optimal conditions for our clients through close collaboration with the investment team. Managing detailed annual forecasts and planning the distribution of digital budgets will also be part of your role.
The ideal candidate will possess a completed degree or training in marketing, media, economics, or a related field, along with 1-2 years of experience in digital consulting or planning, whether on the client, agency, or marketer side. Proficiency in common planning tools and a solid understanding of relevant online KPIs are essential. Strong Excel skills, a passion for numbers, and analytical thinking are required. Reliability, independence, flexibility, and teamwork are crucial, as is the ability to maintain an overview under pressure. Excellent German language skills, both written and spoken, are necessary.
WPP Media offers a comprehensive benefits package, including flexible working hours and remote work options to support work-life balance, 30 vacation days plus an additional flexible day, and health services with attractive retirement plans and mental health awareness days. Employees have access to a variety of training programs and internal career opportunities within the WPP network. Additional perks include unforgettable events, employee discounts, and other highlights such as a job ticket, Wellhub, or job bike. WPP Media values diversity and equal opportunity, welcoming everyone to be themselves.