Director, Brand Safety & Responsible Investment
The Director of Brand Safety & Responsible Investment at WPP Media is responsible for defining and leading the company's brand safety strategy across all markets. This role serves as the primary spokesperson on brand safety topics, shaping industry standards and maintaining WPP Media's position at the forefront of brand safety innovation. Based in London, the director collaborates with clients, industry bodies, technology providers, and internal teams to ensure safe and responsible media investment, mitigating risks to brands across various channels and platforms.
Key responsibilities include developing and implementing comprehensive brand safety strategies in partnership with global clients, ensuring adherence to industry standards and certifications, and overseeing the selection of third-party measurement tools. The director also leads crisis response efforts, designs and delivers global brand safety education programs, and develops a 'gold standard' approach to responsible investment integrated into existing workflows.
The ideal candidate possesses a bachelor's degree in Marketing, Business, or a related field, with a strong academic record. A postgraduate degree is advantageous. A minimum of 10 years of experience in brand safety, media investment, or related fields is required, preferably within a global agency or media company. Essential skills include proven leadership and strategic planning abilities, strong communication and presentation skills, and in-depth knowledge of industry standards and regulatory frameworks. Experience in crisis management, risk mitigation, and familiarity with media investment platforms and technologies are also important.
WPP Media offers a competitive salary package based on experience and industry standards for the London market. Benefits include medical insurance (including vision and dental), group retirement plans, paid time off, preferential partner discounts, and employee mental health awareness days. The company provides a flexible hybrid work arrangement, with teams in the office around four days per week.
WPP Media fosters a collaborative and inclusive company culture, emphasizing respect and inclusion. Employees have access to a global network of industry experts and partners, offering numerous growth opportunities. The company is committed to continuous improvement and innovation in brand safety practices, making it an attractive workplace for professionals seeking to make a significant impact in the media industry.