Director, Commerce Activation
The Director, Commerce Activation at WPP Media will lead the development and execution of biddable retail media strategies, focusing on search and programmatic channels. This role is integral to integrating performance-driven retail media efforts into comprehensive commerce strategies, ensuring optimal results across GroupM agencies. The position is based in Chicago or New York, with a hybrid work model requiring approximately four days in the office per week.
Key responsibilities include managing a team of direct reports, identifying and implementing improvements in biddable commerce activation, and collaborating with agency and client teams to navigate the commerce activation landscape. The director will utilize GroupM Commerce capabilities to deliver solutions aligned with client objectives, proactively seek process enhancements, lead cross-channel testing and optimization strategies, and develop frameworks and training materials to elevate the performance of commerce media-buying teams. Additionally, the role involves managing relationships with priority commerce partners, delivering client presentations and thought leadership, staying informed on marketplace dynamics, and driving the adoption of GroupM Commerce for new and existing accounts.
Candidates should possess a Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional experience, along with over seven years of experience in biddable performance media execution, preferably in retail media. Experience in team management, proficiency in Microsoft Office Suite, and a deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning are essential. Familiarity with retail bid management platforms like Pacvue or Skai, experience in campaign management across multiple retail platforms, and strong collaboration and project management skills are also required.
WPP Media offers a competitive compensation package, with a base salary range of $100,000 to $230,000, depending on factors such as location, experience, and qualifications. Benefits include health, vision, and dental insurance, paid time off, hybrid work options, a 401(k) retirement plan, wellness programs, mental health support, paid holidays, gym membership, life and disability insurance, employee discounts, professional development budgets, training programs, tuition reimbursement, parental leave, and more.
WPP Media fosters a culture that values creativity, collaboration, and continuous learning. Employees have access to the global WPP network, providing opportunities to pursue their passions, expand their professional networks, and stay at the forefront of marketing and advertising. The company emphasizes diversity and inclusion, ensuring all employees feel they belong and have equal opportunities for career advancement.