Director, Commercial Strategy - The Orchard / Independent
The Director, Commercial Strategy at The Orchard, a division of Sony Music, is a senior leadership role responsible for driving commercial initiatives and strategy for independent music releases. Working closely with both the label and the wider Sony Music team, this position influences key decisions that impact distribution, partnerships, and revenue growth within the ever-evolving music industry. The team operates in a dynamic, global environment focused on independent artists and labels, offering a unique blend of creativity, technology, and business acumen.
Key responsibilities include identifying and executing commercial opportunities to maximize digital and physical music sales, developing tailored strategies for priority artists and labels, and building strong relationships with digital service providers, retailers, and partners. The Director will analyze market trends and performance data, lead commercial planning and forecasting, and drive the implementation of global campaigns. Collaboration with internal stakeholders, including sales, marketing, and data analytics teams, is central to day-to-day work.
Ideal candidates will have significant experience in commercial strategy, sales, or business development within the music, media, or entertainment industry. A strong understanding of the independent music sector, digital distribution platforms, and evolving commercial models is essential. The position requires proven negotiation, analytical, and communication skills, as well as the ability to manage multiple priorities and thrive in a fast-paced environment.
The Orchard and Sony Music offer competitive compensation packages, including comprehensive benefits, flexible work arrangements, and opportunities for professional growth. Employees enjoy access to innovative tools and resources, along with a supportive environment that values diversity and creativity.
Career growth and internal mobility are prioritized, with ongoing learning and development programs, industry-leading mentorship, and engagement in cutting-edge music projects. This role is ideal for candidates passionate about shaping the future of independent music on a global scale.