Director - Media Activation
The Director - Media Activation at WPP Media is a pivotal role within the company's AI-driven media operations, focusing on delivering creative personalization at scale. This position is based in Gurgaon, India, and reports to the Activation Lead MFG. WPP Media is renowned for integrating media, data, and partnerships to provide clients with clear insights into their media investments.
The primary responsibilities include leading end-to-end programmatic and biddable activations for medium to large-sized clients. This encompasses planning, activation, monitoring, optimization, reporting, and providing strategic recommendations. The role also involves developing relationships with senior clients to advise on channel strategies and ensuring adherence to best practices across digital platforms. Additionally, the director will manage a team, oversee high-quality executions, and ensure accurate billing reconciliations.
Candidates should possess 8-10 years of professional experience in digital media, preferably within a media agency or trading desk. Hands-on experience with programmatic and biddable platforms such as DV360, Google Ads, CM360, Meta, X, and LinkedIn is essential. The role requires expertise in managing external publishers and third-party partners, a clear strategic mindset for business growth, and the ability to articulate technical concepts to non-technical stakeholders. Proficiency in Microsoft Office and a positive, open attitude are also necessary.
WPP Media offers a dynamic work environment that emphasizes employee growth and responsible media investment. Employees have access to the global WPP network, enabling them to pursue their passions, expand their networks, and stay at the forefront of marketing and advertising. The company hosts various in-office events to celebrate team achievements and promote thought leadership. Benefits include competitive medical and retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and mental health awareness days.
Joining WPP Media means becoming part of a culture that values creativity, collaboration, and continuous development. The company is committed to fostering an inclusive environment where everyone feels they belong and has equal opportunities for career progression. This role offers the chance to work with a leading media agency, leveraging cutting-edge technology and data-driven strategies to drive client success.