Director of Product Marketing & Commercialization
The Director of Product Marketing & Commercialization at WebChart is a pivotal role responsible for translating product capabilities into market success. Reporting directly to the Chief Marketing Officer (CMO), this position serves as the commercial bridge between Product, Sales, Customer Success, and Marketing teams. WebChart, established in 1995 and headquartered in Fort Wayne, Indiana, is a leading provider of electronic health record (EHR) systems and healthcare IT solutions. The company offers a cloud-based EHR platform designed to support various medical specialties, integrating AI-driven analytics and automation to enhance patient care and compliance.
In this hands-on, individual contributor role, the Director will develop and execute product positioning, messaging, and go-to-market strategies for WebChart's offerings, including the AI-powered Ozwell platform. Key responsibilities encompass creating sales enablement materials such as decks, talk tracks, competitive briefs, and demo narratives. The role also involves leading commercialization planning for AI and future product modules, translating product capabilities into narratives tailored for various stakeholders, and partnering with Product and Sales teams to influence roadmap priorities and support expansion efforts.
Candidates should possess a minimum of 8 years of experience in B2B healthcare technology, with at least 5 years in product marketing or commercialization roles for complex software solutions. A strong understanding of healthcare buyers, clinical and operational workflows, compliance, data governance, and multi-stakeholder buying committees is essential. Proficiency in developing product positioning, messaging, and sales enablement materials is required, along with the ability to operate effectively in a lean, high-accountability environment.
While specific compensation details are not provided, WebChart offers a competitive salary commensurate with experience, along with bonus eligibility. The company provides a comprehensive benefits package, including health insurance, retirement plans, and professional development opportunities. As a privately held company, WebChart fosters a collaborative and innovative culture, encouraging employees to contribute to the growth and success of the organization.
Joining WebChart presents an opportunity to be part of a pioneering company in the healthcare IT sector, recognized for its commitment to improving patient care through innovative technology solutions. The Director of Product Marketing & Commercialization will play a crucial role in shaping the company's market presence and driving the adoption of its products, contributing to the overall mission of enhancing healthcare delivery.