Director of Product Marketing (Hybrid)
Hi, Future Homie!
At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.
We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?
📍Your Impact Starts Here
As our Director of Product Marketing, you will own how Homebase wins small business owners. That means the story we tell, how we price and package, which industries we go after, and what sales and support say on every call. Homebase has grown from a suite of tools for hourly teams into AI that takes care of an owner's least favorite work for them. More than 150,000 businesses already run on it. Most owners who would love Homebase have never heard of us, and your work decides how fast that changes.
You will report to our CMO, lead our Product Marketing team, and work daily with Growth, Creative, Product, Sales, and Support. Every campaign, landing page, sales script, and support conversation starts from what your team learns and builds.
This is a hands-on leadership role. You'll write the first draft of the narrative yourself and run the team with AI built into its work.
These are the key ways you’ll contribute and create impact in this role:
The Homebase story
- Own the company narrative and the testing system behind it. New messages go into market with frequent testing and are judged on conversion.
- Make sure Growth, Creative, Sales, Support, Product, and PR tell one story with the outcome owners care about up front and our product as the proof.
Pricing and packaging
- Own how we price and package Homebase so an owner understands it in seconds, and it grows revenue per customer.
- Ship pricing and packaging changes, and measure each one on conversion and revenue.
Industry go-to-market
- Use data to choose the in...