Senior Marketing Operations Manager (Hybrid)
Hi, Future Homie!
At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.
We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?
📍 Your impact starts here
As our Senior Marketing Operations Manager, you will make sure marketers get the data they need quickly and reliably, in a form they can use.
You will work daily with Growth, Lifecycle, Analytics, Data Engineering, and Product, and you will be someone both marketers and engineers want to work with.
This is a hands-on, technical role for a builder who is comfortable with integration work and uses AI to change how work gets done.
What you'll own
Marketing data access
- Understand what data every marketer needs, where it lives, and where the gaps are, and be the front door for getting it delivered quickly.
- Build self-serve paths for common needs such as segments and audiences, and test implementations end to end with Lifecycle and Engineering.
Pipelines and integrations
- Build and maintain data flows between our product and data systems and our marketing and ad tools (Iterable, Amplitude, Salesforce, Meta CAPI, Google Ads, Apple Search Ads), including conversion signal quality, identity resolution, and deduplication.
- Partner with RevOps on Salesforce, sending marketing data in and bringing key events back.
Monitoring, quality, and documentation
- Monitor key data flows and catch problems before marketers do. Make sure the data feeding attribution is accurate. You will not build the attribution model.
- Own data governance and documentation: definitions, naming, UTM standards, playbooks, and intake processes.
Marketing systems and enablement
- Serve as technical owner of the marketing stack, resolve lifecyc...