Group Head - Programmatic

The Group Head - Programmatic at WPP Media is a pivotal role responsible for transforming the agency's digital media buying processes from traditional insertion orders to data and technology-driven strategies. This position is based in Mumbai, India, and involves leading a team to enhance client ROI and drive revenue growth through innovative programmatic solutions. WPP Media, as WPP's AI-driven media operating unit, integrates media, data, and partnerships to deliver personalized marketing at scale.

Key responsibilities include developing strong relationships with regional counterparts, leading and training the local programmatic team, enforcing best practices in platforms like DV360 and TrueView, and ensuring high-quality work delivery. The role also involves serving as a point of escalation, providing career development and coaching for team members, and managing resource planning and capacity.

Candidates should have a minimum of 5 years of professional experience in digital media, preferably within a media agency or trading desk. Essential qualifications include hands-on experience with local programmatic platforms and measurement providers, familiarity with DSP and exchange revenue streams, and existing relationships with publishers and data providers in the local market. The ability to articulate complex technical concepts to non-technical stakeholders is also crucial.

WPP Media offers a dynamic work environment with opportunities for professional growth and development. Employees can tap into the global WPP network to pursue their passions, expand their networks, and stay at the forefront of marketing and advertising. The company provides competitive medical, retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and mental health awareness days. The hybrid work model encourages collaboration and creativity, with teams in the office around four days a week.