Growth Marketing Lead, North America (12 Month Fixed Term Contract)

The Growth Marketing Lead, North America, at Canva is responsible for driving user acquisition and growth through paid marketing programs across search, social, and display channels. This role focuses on the North American market, aiming to attract high-value small and medium-sized business (SMB) users and increase Canva Business trials. The position is a 12-month fixed-term contract, offering flexibility in work location, with a hub in San Francisco.

Key responsibilities include owning and optimizing paid marketing campaigns to enhance user acquisition, designing and executing growth experiments across the marketing funnel, and analyzing channel performance to improve efficiency and return on investment. The role also involves collaborating with Product, Creative, and Data teams to develop campaigns that resonate with the target audience and managing budget allocations to balance reach, efficiency, and growth objectives.

The ideal candidate has substantial experience in performance and growth marketing within paid channels, preferably in a SaaS environment, with a proven track record of improving efficiency and delivering measurable results. A strong data-driven approach is essential, along with the ability to manage multiple campaigns and priorities effectively. Experience collaborating with global teams across different time zones and a test-and-learn mindset are also important for success in this role.

Canva offers a dynamic and flexible work environment, encouraging employees to choose the balance that empowers them and their teams to achieve their goals. The company values collaboration, creativity, and a data-driven approach to marketing, providing opportunities for professional growth and development within a globally recognized design platform.