Growth Marketing Sr. Manager

Growth Marketing Sr Manager

Title - Growth Marketing Sr Manager

Reports To - SVP of Marketing

Location - Draper, UT / Park City, UT or Remote

ABOUT THE ROLE

We’re hiring a Growth Marketing Manager to own experimentation and optimization across the customer lifecycle, in close partnership with our Growth Product Manager and Demand Generation Director. As a key leader in our marketing team, you will be focused on helping accelerate our PLG motion by improving activation, conversion, retention, and expansion.

WHAT YOU’LL DO

OWN LIFECYCLE GROWTH EXPERIMENTS

- Design and run experiments across onboarding, activation, retention, and expansion

- Identify friction points in the user journey and propose tests to address them

- Partner with Growth PM to align experiments with product roadmap

DRIVE FREE → PAID CONVERSION

- Optimize trial, freemium, or PQL flows in collaboration with Product and Sales

- Build and iterate on lifecycle programs (email, in-app coordination, sales assist)

- Improve conversion through messaging, timing, and segmentation — not net-new acquisition

SCALE RETENTION AND EXPANSION

- Own programs that reduce churn and increase expansion revenue

- Test upsell, cross-sell, and reactivation motions

- Translate product usage signals into targeted growth campaigns

BE THE GROWTH ANALYTICS PARTNER

- Define success metrics for lifecycle initiatives

- Analyze experiment results and share learnings with stakeholders

- Help leadership understand which growth levers actually work

COLLABORATE DEEPLY (AND CLEARLY)

- Partner with Demand Gen to ensure smooth handoff from acquisition to lifecycle

- Partner with Sales on PQLs, conversion plays, and feedback loops

- Work with RevOps and Data on attribution and measurement

WHAT WE’RE LOOKING FOR

MUST-HAVES

- 4–8 years in growth marketing, lifecycle marketing, or product management

- Experience working alongside Product Managers and data teams

- Strong experimenta...