Sr. Director, Demand Generation

Demand Gen, Director/Sr Director

Title - Demand Gen, Director/Sr Director

Reports To - SVP Marketing

Location - Draper, UT / Park City, UT or Remote

ABOUT THE ROLE

We’re looking for a Demand Generation Leader to own pipeline creation and acceleration across our go-to-market motion. This role is responsible for building, executing, and optimizing campaigns that drive qualified demand and measurable revenue impact.

You’ll run and manage campaigns across channels and bring structure, prioritization, and repeatability to demand gen, while building a team to help us support our rapid growth.

This role sits at the intersection of marketing, sales, and RevOps, and will be measured by pipeline and revenue outcomes, not just leads.

WHAT YOU’LL DO

OWN PIPELINE GENERATION

- Plan and execute multi-channel demand gen campaigns (paid search, paid social, content syndication, webinars, events, email)

- Drive MQL → SQL → pipeline with clear hypotheses and targets

- Own quarterly pipeline goals in partnership with Sales and RevOps

BUILD A SCALABLE PROGRAM AND TEAM

- Design and run lead capture, nurture, and re-engagement programs

- Improve lead quality through segmentation, scoring, and routing

- Partner with content and product marketing on offers that convert

OPTIMIZE PERFORMANCE

- Track and analyze funnel performance from first touch through opportunity

- Optimize for CPL, conversion rates, and pipeline efficiency

- Run experiments to improve channel performance and campaign ROI

COLLABORATE CROSS-FUNCTIONALLY

- Work closely with Sales on ICP definition, messaging, and feedback loops

- Partner with RevOps on attribution, reporting, and tooling

- Align with Product Marketing on positioning and launches

OPERATE LIKE AN OWNER

- Manage campaign calendars, budgets, and vendors

- Help define demand gen best practices as a leader of a small but growing team

- Contribute to GTM planning and forecasting

WHAT SUCCESS LOOKS LIKE (FIRST 6...