Influencer Marketing Lead for The Coca-Cola Company

As the Influencer Marketing Lead for The Coca-Cola Company at WPP Media, you will be responsible for defining and implementing the influencer marketing strategy, working closely with other department leaders to deliver integrated and holistic solutions. This role involves managing and mentoring the influencer marketing team, monitoring industry trends, and analyzing campaign performance to provide actionable insights.

Key responsibilities include developing and executing influencer marketing strategies, managing budgets and contracts, and negotiating with influencers. You will collaborate with cross-functional teams to ensure campaigns are innovative and relevant, and oversee the integration of influencer strategies with other marketing disciplines.

The ideal candidate will have a bachelor's degree in a relevant field and a minimum of 8 years of comprehensive experience in influencer marketing, either agency or brand-side. Proven experience in team management and leadership, strong commercial acumen, and excellent senior-level presentation, negotiation, and communication skills are essential. Fluency in English, both written and spoken, is required.

WPP Media offers a comprehensive benefits package, including medical insurance, group retirement plans, vision and dental insurance, paid time off, partner discounts, and mental health awareness days. The company fosters an open environment built on trust and respect, providing opportunities for professional growth and development.