Influencer Marketing Specialist

The Influencer Marketing Specialist at WPP Media is responsible for managing influencer campaigns from inception to completion, ensuring alignment with client objectives and brand guidelines. This role involves close collaboration with influencers to effectively convey the brand's message through their content, while continuously monitoring and evaluating campaign performance.

Key responsibilities include overseeing the daily operations of multiple influencer marketing campaigns, developing client proposals by selecting appropriate strategies, influencers, and creatives tailored to each brand and target audience, and ensuring the achievement of various key performance indicators (KPIs). The specialist will also review and approve influencer-generated content, manage project timelines to meet all campaign milestones, oversee budgets across multiple campaigns, and handle contractual agreements.

Candidates must have a minimum of two years of experience in planning and executing influencer campaigns, possess full professional proficiency in English and either Dutch or French, and hold a bachelor's degree in a relevant field. The role requires the ability to work effectively under pressure, strong interpersonal skills, autonomy, a passion for influencer marketing, and a solid understanding of social metrics such as impressions, reach, and engagement.

WPP Media offers a dynamic work environment with opportunities for professional growth and development. Employees benefit from access to a global network, competitive compensation packages, and a culture that values creativity, collaboration, and innovation.