International Marketing Assistant
The International Marketing Assistant plays a key role in amplifying Sony Music’s international roster in the local market through effective promotional activations, innovative content strategies, and strong cross-functional collaboration. The role is responsible for developing and executing promotional activities, data-driven social media initiatives supporting promotional campaigns across media channels, and ensuring high-impact digital presence aimed at driving audience growth, engagement, and commercial performance for the international roster.
Key responsibilities include supporting the International Marketing team in planning and executing local promotional activities across radio, TV, press, events, and other media channels. The assistant will coordinate closely with internal teams and external partners to secure maximum visibility and coverage for international artists. Additionally, the role involves developing comprehensive social media strategies for Sony Music Entertainment's international artists and brands, managing collaborations with influencers and media partners, and generating platform-native promotional ideas to support artists' campaigns and drive viral potential.
The ideal candidate has 2–4 years of experience in digital marketing, social media management, or music/entertainment marketing. A strong understanding of major social media platforms, their audiences, algorithms, and best practices is essential. Proven experience in creating impactful, trend-aligned content with measurable results, excellent communication skills, and a strong analytical mindset are also required. Familiarity with music industry workflows, especially within international marketing, and experience collaborating with influencers or digital partners are preferred.
Sony Music Entertainment offers a vibrant global community with opportunities for professional growth and development. Employees work in a modern office environment designed to empower them to bring their best. The company invests in employees' professional growth, enabling them to thrive in a dynamic community. Additionally, employees have the platform to champion positive change and contribute to social impact, diversity, equity, and inclusion initiatives.