Linear TV Director, GOC

🇨🇴 Barranquilla, Atlántico
Posted 2 days ago
Expires June 16, 2026
Full TimeHybridMarketingOperations

The Linear TV Director at WPP Media's Global Operations Centre (GOC) will lead the development and execution of linear television strategies, translating client objectives into actionable media plans. This role involves close collaboration with teams across the United States, Europe, and Asia to deliver high-impact solutions in a dynamic, multicultural environment.

Key responsibilities include defining and directing overall linear TV strategies, managing media buying and negotiations, overseeing end-to-end campaign operations, and conducting post-buy analyses to derive performance insights. The director will also serve as the senior point of contact for key clients, presenting strategic plans and fostering cross-functional collaboration.

Candidates should have over eight years of experience in linear TV planning and buying, with at least three years in a senior leadership role. Deep expertise in media metrics and proficiency with industry tools are essential. Strong negotiation skills, executive communication abilities, and a solid understanding of the evolving linear-to-streaming landscape are also required.

WPP Media offers a range of benefits, including access to internal learning platforms, certifications, training sessions, life insurance, wellness programs, significant paid time off, and preferential partner discounts. The company fosters a culture of respect, collaboration, and continuous growth, providing employees with opportunities to pursue their passions and develop their careers within a global network.

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