Manager-Client Analytics
The Manager-Client Analytics role at WPP Media involves delivering insightful measurement and performance analysis for global clients. The position is based in Bangalore and Gurgaon, India, and focuses on optimizing marketing campaigns and driving business outcomes through strategic recommendations. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
Key responsibilities include managing and delivering high-quality analytics and measurement projects for a portfolio of global clients. The role involves analyzing campaign performance data, leveraging insights from various measurement vendors to identify optimization opportunities and demonstrate ROI. Collaboration with client teams and internal stakeholders is essential to define analytical objectives and deliver strategic recommendations that align with business goals. Additionally, the position requires developing and presenting compelling reports and presentations to clients, clearly articulating findings and fostering a data-driven culture.
The ideal candidate should possess strong analytical and quantitative skills with a focus on marketing performance, business impact, and client strategy. Proficiency in interpreting measurement data from various vendors and experience with data visualization tools such as Tableau or Power BI are essential. Familiarity with advertising platforms like DV360 and The Trade Desk is beneficial. Excellent communication and presentation skills, along with a solid understanding of marketing KPIs, campaign optimization, and measurement methodologies, are required. Experience with SQL and/or Python for data extraction and preliminary analysis is also desirable.
WPP Media offers a dynamic work environment with opportunities for professional growth and development. Employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The company hosts frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.