Manager, Commercial (Sales)

Fal is seeking a Sales Manager, Commercial to lead a team of Account Executives and Account Managers in delivering its generative media infrastructure and AI inference platform to a diverse clientele, including fast-growing companies, developers, startups, and enterprises. This role is integral to Fal's mission of empowering teams to transition from idea to production at scale without compromise.

The Sales Manager will be responsible for managing and developing a team focused on generating pipeline, closing new business, expanding strategic customer relationships, and achieving individual and team quotas. Key responsibilities include driving revenue growth by selling Fal's AI infrastructure and generative media capabilities, building predictable forecasting, maintaining strong pipeline hygiene, and ensuring consistent sales execution. The role also involves coaching team members through complex technical sales cycles and aligning sales strategy with company priorities.

Candidates should have a proven track record in managing and developing high-performing sales teams, ideally in SaaS, developer tools, cloud infrastructure, AI, or technical platform sales. A strong understanding of the full sales cycle, including prospecting, discovery, qualification, technical evaluation, business case development, negotiation, upsells, renewals, and closing, is essential. The role requires excellent communication and interpersonal skills, the ability to collaborate cross-functionally, and a keen interest in AI and generative media.

The position offers an On-Target Earnings (OTE) range of $280,000 to $320,000. Fal provides competitive salary and equity, comprehensive benefits including health, dental, and vision insurance, and opportunities for learning and growth. The company also offers visa sponsorship and relocation assistance to San Francisco.

Fal fosters a high-ownership, high-learning team culture that values curiosity, urgency, customer impact, and continuous improvement. Joining Fal means becoming part of a rapidly scaling company defining how AI moves from experimentation to production, offering the opportunity to shape the future of enterprise AI adoption.