Manager, Content Strategy & Insights (Bangkok Based, Relocation Provided)

Agoda is seeking a Content Strategy & Insights Manager to lead data-driven storytelling that enhances partner engagement and drives commercial outcomes. This role involves collaborating with senior stakeholders across commercial, product, and regional teams to identify the data and insights partners need, shaping them into compelling content and product marketing strategies. The position is based in Bangkok, Thailand, with relocation support provided.

Key responsibilities include analyzing partner performance, market trends, and competitive data to develop insightful narratives that inform the team's content output. The manager will define the stories to be told, target audiences, appropriate channels, and their commercial significance. Additionally, the role involves designing and executing tests to validate content effectiveness, measuring results against commercial objectives, and refining strategies accordingly.

The ideal candidate will have a bachelor's degree in a relevant field and 4–8 years of experience in strategy consulting, product marketing, marketing strategy, or commercial/business analytics within a tech or platform company. Strong analytical and problem-solving skills are essential, along with a test-and-learn mindset that prioritizes data validation over intuition. Proven project management abilities, excellent communication and presentation skills, and a track record of cross-functional collaboration and stakeholder management are also required.

Agoda offers a dynamic work environment where data and technology drive innovation. Employees have opportunities for professional growth and development within a diverse and inclusive culture. The company provides competitive compensation, comprehensive benefits, and relocation assistance to ensure a smooth transition to living and working in Bangkok.