Manager, Content Strategy & Insights (Relocation provided, Bangkok-based)
The Manager, Content Strategy & Insights at Agoda is a pivotal role within the Performance Marketing department, based in Bangkok, Thailand. This position focuses on leveraging data to craft compelling narratives that enhance partner engagement and drive commercial success. Unlike traditional content creation roles, this position emphasizes strategic collaboration with senior stakeholders across commercial, product, and regional teams to identify and deliver impactful data-driven content strategies.
Key responsibilities include analyzing partner performance, market trends, and competitive data to develop insightful narratives that inform the team's content output. The role involves defining targeted storytelling approaches for various partners and channels, translating market insights into product marketing narratives to boost adoption and engagement, and designing tests to measure content effectiveness, iterating strategies based on commercial outcomes.
The ideal candidate will possess a bachelor's degree in a relevant field and have 4–8 years of experience in strategy consulting, product marketing, marketing strategy, or commercial/business analytics within a tech or platform company. Strong analytical and problem-solving skills are essential, along with a test-and-learn mindset that prioritizes data validation over intuition. Proven project management abilities, excellent communication and presentation skills, and a track record of successful cross-functional collaboration are also required.
Agoda offers a comprehensive relocation package to facilitate a smooth transition to Bangkok. Employees benefit from a dynamic work environment that encourages innovation and professional growth, with opportunities to collaborate with a diverse team of over 7,000 professionals from 90 countries.
Joining Agoda means becoming part of a company that values data and technology at its core, fostering a culture of curiosity and continuous improvement. This role provides a unique opportunity to influence content strategy on a global scale, contributing to the company's mission of connecting people to destinations and experiences worldwide.