Manager - Digital Planning
The Manager - Digital Planning at WPP Media is responsible for developing and managing digital media plans, ensuring alignment with client objectives. This role involves close collaboration with internal teams, vendors, and clients to execute campaigns effectively. WPP Media is a global media collective that leverages AI-driven solutions to deliver personalized media strategies at scale.
Key responsibilities include assisting in the creation of digital media plans across platforms such as Google Ads, Facebook, Instagram, LinkedIn, Programmatic, and YouTube. The manager will coordinate with internal teams and external vendors to ensure smooth campaign implementation, maintain accurate documentation, and analyze campaign performance data to identify optimization opportunities. Additionally, the role involves collaborating with clients and creative agencies to ensure timely delivery of assets and staying updated on emerging trends in the digital media landscape.
The ideal candidate will have a bachelor's degree in marketing, business, or a related field, along with 3-5 years of experience in digital media planning or campaign management. Familiarity with key digital advertising platforms and basic knowledge of media planning tools and analytics platforms are essential. Strong attention to detail, multitasking abilities, effective communication skills, and a proactive attitude are also required.
WPP Media offers a dynamic work environment with opportunities for professional growth. Employees can access the global WPP network to pursue their passions and learn at the forefront of marketing and advertising. The company provides competitive medical, retirement, vision, and dental benefits, along with significant paid time off and employee mental health awareness days.
The company fosters a culture of collaboration, trust, and continuous development. Employees are encouraged to embrace core values such as leading collectively to inspire transformational creativity, balancing people and client experiences by cultivating trust, and championing growth and development to mobilize the enterprise.