Manager - Media Planning
The Manager - Media Planning at WPP Media is responsible for developing and managing digital media plans, overseeing campaign management, and conducting reporting and analysis. This role requires close coordination with internal teams, vendors, and clients to ensure seamless execution of digital media campaigns. WPP Media is WPP's AI-driven media operating unit, integrating media, data, and partnerships to deliver creative personalization at scale.
Key responsibilities include assisting in the development of digital media plans across platforms such as Google Ads, Facebook, Instagram, LinkedIn, Programmatic, and YouTube to align with client objectives. The role involves audience targeting, budget allocation, and scheduling. Additionally, the Manager will coordinate with internal teams for day-to-day campaign management, liaise with digital vendors and publishers, maintain accurate documentation, track and analyze campaign performance data, and work closely with clients and creative agencies to ensure timely delivery of assets.
Candidates should possess a bachelor's degree in marketing, business, or a related field, along with 3-4 years of experience in digital media planning, campaign management, or related digital marketing roles. Familiarity with key digital advertising platforms like Google Ads, Meta Ads, and YouTube is essential. Basic knowledge of media planning tools and analytics platforms such as Google Analytics and Facebook Insights is advantageous. Strong attention to detail, multitasking abilities, effective communication skills, and a proactive attitude are crucial for success in this role.
WPP Media offers a dynamic work environment that fosters creativity and collaboration. Employees have access to the global WPP network, providing opportunities for professional growth and development. The company hosts various in-office events to celebrate team achievements and promote thought leadership. Benefits include competitive medical and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.