Manager, Programmatic Activation
The Manager, Programmatic Activation at WPP Media is responsible for overseeing programmatic campaign activation across channels such as Connected TV (CTV), Audio, Online Video, Digital Out-of-Home (DOOH), and display. This role involves managing a specific segment of WPP agency operations, collaborating closely with the Activation Associate Director to achieve business objectives, enhance best practices, and supervise a team of both onshore and offshore programmatic activation specialists dedicated to meeting clients' core expectations.
Key responsibilities include overseeing the full lifecycle of campaign management for a portfolio of clients, acting as the final approval point for all campaigns launched by the team, and driving the testing strategy for campaigns. The manager contributes to forecasting, provides technical recommendations to achieve campaign goals, supports Solutions Planning with strategic responses to client briefs, and assists in monetization strategies. Additionally, the role involves collaborating with the Solutions Planning team to meet agency KPIs, serving as the primary activation contact for Solutions Development teams, communicating campaign insights to commercial teams, and presenting in-depth post-campaign analysis and next steps to internal teams.
The ideal candidate should have experience in Advertising Operations, Programmatic Trading, or Campaign Management, with familiarity with multiple Demand-Side Platforms (DSPs) and exposure to Supply-Side Platforms (SSPs) being advantageous. A deep understanding of the online advertising industry, including ad targeting, DSP/SSP optimization, and relevant metrics, is essential. The role requires a passion for driving campaign performance, eagerness to expand knowledge in digital and addressable channels, strong organizational and time-management skills, keen attention to detail, proficiency in Excel and analytical skills, and exceptional communication abilities for both technical and non-technical audiences.
WPP Media offers a dynamic work environment that fosters creativity, collaboration, and connection. Employees can tap into the global WPP Media and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The company hosts frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.