Manager Programmatic (Mensch) Automotive
The Manager Programmatic (Mensch) Automotive role at WPP Media involves leading and implementing programmatic advertising strategies for automotive clients. WPP Media is a global media collective that leverages AI-driven solutions to deliver personalized media experiences at scale. This position is based in Frankfurt, Germany, and offers flexible working hours and remote work options.
Key responsibilities include analyzing campaign results to derive optimization measures, monitoring ongoing campaigns within Demand-Side Platforms (DSPs) to ensure proper configuration and continuous optimization, selecting suitable target audiences, technologies, and inventory for programmatic buying, and optimizing programmatic media buying to achieve agreed-upon performance targets. The role also involves close collaboration with specialist teams and external partners in an international environment.
Candidates should possess a university degree in Marketing, Media Studies, or a related field, along with over 1-2 years of professional experience in online marketing. Practical experience with digital media tools such as DSPs, data inventories, and ad- and audience-verification technologies is essential. Strong organizational skills, proficiency in Excel and PowerPoint, and the ability to present complex information clearly are required. Fluency in both German and English is necessary.
The company offers 30 vacation days plus one flexible day, with additional days off on December 24th and 31st. Health benefits, attractive retirement plans, and Mental Health Awareness Days are provided to prioritize employee well-being. Employees have access to diverse training opportunities and internal career programs within the WPP network. Additional perks include unforgettable events, employee discounts, and benefits such as the Job Ticket, Wellhub, or the Job Bike.
WPP Media fosters a culture of respect and inclusivity, ensuring that everyone feels they belong and has equal opportunities for career progression. The company emphasizes creativity, collaboration, and connection, adopting a hybrid approach with teams in the office around four days a week to encourage these values.