Manager - Reservation Buying
The Manager - Reservation Buying role at WPP Media involves leading the planning and execution of digital marketing campaigns, focusing on non-biddable media channels such as display advertising. The position is based in Mumbai, India, and reports to the Business Group Head/Team Lead. WPP Media is a global media collective that leverages creativity and technology to drive growth for clients worldwide.
Key responsibilities include developing and managing digital marketing strategies, overseeing campaign implementation, and ensuring alignment with client objectives. The role requires close collaboration with internal teams and external vendors to launch campaigns on time and within budget. Additionally, the manager will monitor campaign performance, analyze key performance indicators, and provide insights to optimize future initiatives.
Candidates should possess a BS/MS degree in marketing or a related field, with 3-4 years of experience in digital marketing, preferably within the FMCG, retail, or e-commerce sectors. Strong analytical skills, proficiency in data-driven decision-making, and experience in leading social media and display advertising campaigns are essential. Familiarity with third-party ad serving, website tracking technologies, and an understanding of brand safety and viewability measures are also required.
WPP Media offers a dynamic work environment with opportunities for professional growth and development. Employees can access the global WPP network, participate in various employee resource groups, and attend in-office events that showcase team achievements and thought leadership. The company provides competitive medical, vision, and dental insurance, significant paid time off, and employee mental health awareness days.
The company fosters a culture of respect and inclusivity, ensuring that all employees feel they belong and have equal opportunities to progress in their careers. WPP Media's commitment to creativity and innovation makes it an ideal workplace for individuals passionate about digital marketing and media.