Manager - Search
WPP Media is seeking a Manager - Search to lead our organic growth strategies in the Indian market. This role involves driving search visibility, increasing organic traffic, and improving conversions across multiple digital platforms. The ideal candidate will possess a blend of technical SEO expertise, strategic thinking, and leadership skills to manage a team and execute high-impact SEO campaigns.
Key responsibilities include developing and implementing data-driven SEO strategies to enhance search rankings and organic traffic. The Manager will optimize website structure, content, metadata, and internal linking, conduct regular site audits, and implement necessary fixes. Additionally, the role involves executing effective link-building strategies, collaborating with content teams to ensure SEO-friendly content, and optimizing for local search and e-commerce platforms. Monitoring key SEO KPIs using tools like Google Analytics and Search Console, generating actionable reports, and staying updated on Google algorithm changes are also essential duties.
Candidates should have a minimum of 3 years of SEO experience, with in-depth knowledge of Google's algorithms and search engine best practices. Proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, and Ahrefs is required. A strong understanding of technical SEO, including schema markup, site speed, and mobile optimization, is essential. Experience with content marketing and keyword research tailored for the Indian audience, as well as team management and stakeholder communication skills, are also necessary. Basic knowledge of HTML, CSS, and JavaScript is a plus.
WPP Media offers a dynamic work environment that fosters creativity, collaboration, and professional growth. Employees can tap into the global WPP network to pursue their passions, expand their networks, and stay at the forefront of marketing and advertising. The company provides competitive medical, retirement, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Joining WPP Media means becoming part of a culture that values innovation and inclusivity. The company is committed to fostering a culture of respect where everyone feels they belong and has equal opportunities to progress in their careers. With a hybrid work approach, employees are encouraged to collaborate in the office around four days a week, promoting creativity and connection.